Licensing in the World of Industrial Hardware

Enabling the transition from pure hardware sales to adding and blending recurring software revenue models.

The Challenge

Traditional industrial hardware companies face pressure to add recurring software revenue alongside hardware sales. The challenge was enabling flexible licensing models that support both traditional perpetual hardware sales and modern software-as-a-service models without disrupting existing business operations.

The Solution

Implemented Zentitle to manage entitlements across hybrid deployment models. This enabled the company to offer software features as subscription add-ons to hardware products, creating new revenue streams while maintaining compatibility with existing hardware sales processes.

The Results

Successfully transformed from pure hardware sales to a hybrid model with recurring software revenue. The company can now differentiate its hardware products through software capabilities and create ongoing customer relationships beyond the initial hardware purchase.